Data services

Intelligent data optimisation with d2m

"Data will be the new gold" can be heard over and over and Big Data is trending. Nevertheless many companies are ignoring this capital. Databases which are not cleaned and updated regularly will result in high costs, suboptimal marketing decisions and a poor image for the company. We support your database optimisation processes and are partnering with the best suppliers for your needs, depending on your target group in b2b or b2c.

Analyse your own customers: Who are your clients and by which criteria are they differing from the average household? Which types of companies are over-represented in your client file if you are a b2b mailer?

Analyse your mailing campaigns: Through which criteria can responders be distinguished from non-responders?

We partner with companies offering simple univariate analysis or the development of complex scoring models.