Media planning

Cross-media or single channel

We support you in planning and implementing your direct marketing campaigns. It does not matter for us whether you are advertising cross-media via several channels or fully rely e.g. on addressed direct mailings. We submit individual proposals based on your individual requirements and budget.

Addressed mailings
Although the various online media have been growing at a breath-taking pace over the past years, for many companies addressed direct mailings are still considered as an essential channel amongst the dialogue media.

According to the “Dialogmarketing-Monitor 2023” of Deutsche Post AG, German companies invested 4.8 billion Euros in this channel in 2022, so remained at the same level as a year before.


Addressed mailings still represent a main area of our activity for numerous clients.


Advantages: Huge potentials and good market coverage, numerous selections, personal addressing and direct measurability of results.

In Germany alone we have access to around 1,500 consumer lists and 350 business lists to find the most suitable recipients for your offer.


Semi-addressed and unaddressed mailings
Should you not require extremely fine selections, semi-addressed (in Germany “Postwurfspezial”) or unaddressed (“Postwurf” / door drops) mailings are available as a cost-effective option. Per the latest Dialogmarketing-Monitor expenses for these channels grew by 3 % to a total of 1.2 billion Euros in the year 2022.